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Storytelling for Sales Podcast

Nov 5, 2020

It’s another unique episode of the Storytelling for Sales Podcast. In this episode, we have combined some of the best answers and advice to questions on ‘becoming obsessed with your dream customers,’ ‘why storytelling is becoming the #1 sales skill to master,’ and ‘how to go from nowhere to a $20 billion powerhouse. This episode features Bruce Linton, Maddie Pimentel and Russell Brunson.


Bruce Linton is an entrepreneur who has been at the head of 16 different companies and presently occupies the position of Executive Chairman at Vireo Health International, Inc, Co-Chairman of Martello Technologies Group, Inc., and co-founder of online rental marketplace Ruckify.


Maddie Pimentel has been in the Learning & Development field for the past 19 years. She is the Training and Development Manager for North America in SnapAV. Maddie’s role is to enable the sales teams to quickly ramp, begin generating revenue and stay up to date on products, solutions and process updates as well as industry trends. With the purchase of Control4, a publicly-traded company, a few months ago, Maddie is now responsible for sales enablement for the global sales teams.


And finally Russell Brunson! Over the past 15 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. 



  • Why salespeople should never mention their competition
  • The role of Storytelling in human to human connection
  • The 3 Core Markets /Desires which will stay evergreen 
  • The Value of the Public Policy Changes
  • Latest trends in the sales training industry




[00:22] Introduction to this episode

[00:45] Guests’ introduction

[03:23] Business success stories that inspire our guests

[03:33] “Elon Musk story”

[04:14] “Maddie Fathers story”

[06:16] How they all got into sales 

[07:48] How ClickFunnels was launched

[09:53] Skills salespeople must have

[12:46] Online Traffic Secrets

[13:36] Why Relationship Selling is oversold

[17:00] Is it difficult to train salespeople?

[18:57] Favorite Sales failures

[21:55] How online advertising has evolved

[24:39] How do you pick your industries?

[26:46] How to understand your customers

[29:52] The role of public policy changes

[30:29] Stories that excite your customers

[32:34] How do you find your dream customers?

[35:04] Mistakes sales leaders make

[36:46] Search-based traffic

[37:17] The art of storytelling


You can listen to the individual episodes here:

Bruce Linton, “From Nowhere to a $20 Billion Powerhouse.”

Maddie Pimentel, “Why Storytelling is Becoming the #1 Sales Skill to Master”

Russell Brunson, “Becoming Obsessed With Your Dream Customers”